Monday 18 December 2017
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DABUR INDIA LTD FINAL PROJECT


about nestle, competitors, fmcg industry, history of maggi, integrated mass communication, maggi-product mix, nestle maggi, new entrants, place, price, pricing, problem and solution, products offered by:-, promotion, socio-cultural, story of maggi 2-minute noodles, stpd analysis, substitutes, suppliers, swot analysis Nestle Maggi About Nestle FMCG industry HISTORY OF MAGGI STORY OF MAGGI 2-MINUTE NOODLES INITIAL STRATEGIES OF MAGGI MAGGI-Product mix Pricing SWOT Analysis STPD Analysis Market Penetration Strategies CATEGORIES OF NEW PRODUCT/REVISING THE PRODUCT Current Scenario of Maggi MARKET SHARE PORTER’S FIVE FORCES MODEL NEW ENTRANTS SUPPLIERS INDUSTRIAL RIVALRY BUYERS SUBSTITUTES CONSUMER SURVEY INTEGRATED MASS COMMUNICATION Public Relation NEEDS/ WANTS SATISFIED BY NOODLES MAGGI IN INDIA PRODUCTS OFFERED BY:- PRICE PLACE PROMOTION THREAT OF SUBSTITUTE PRODUCTS DISTRIBUTION CHANNEL CUSTOMERS COMPETITORS SOCIO-CULTURAL TECHNOLOGICAL CONCLUSION TECHNOLOGICAL Problem And Solution

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