Wednesday 22 November 2017
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8 days ago

LavaCon 2017 - Stop, Listen, and Collaborate: Creating an Experience-first Content Strategy


Everyone in your organization wants to keep the user happy—they just have different ideas of how to go about it. Focusing on what information a user needs and when they need it along their journey can act as the bridge between product development, experience design, marketing and sales. Get tips on how to bring each group into the process and how to leverage content as a way to keep the user front of mind. In this session, attendees will learn a mix of “soft” and “hard” skills to help put together an experience-first content strategy.

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