Friday 24 November 2017
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10 days ago

LavaCon 2017 - How MOOCs, SPOCs, and Next Generation e-Learning Are Impacting Content Strategy


In this session, Keith Boyd, who steers business strategy for online learning at Microsoft, will introduce you to the fascinating and fast changing world of Massively Open Online Courses (MOOCs), Small Private Online Courses (SPOCs), and how they should impact your content strategy. Should MOOCs and SPOCs be part of your content strategy? If so, how do you get started? What resources are available to you as a content professional to explore this emerging modality? And why would you make a bet on MOOCs over other emergent learning options? Learn why you shouldn’t dismiss this trend, and how an investment now could help you to future-proof your content strategy and increase loyalty and affinity to your product or service.

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