Saturday 16 December 2017
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2 months ago

Case Study: STV Boosts Viewer Engagement and Campaign Yields with Gigya

Scottish Television, or STV, implemented Gigyaand#39;s Customer Identity Management platform to enable viewers to register for accounts with minimal information, resulting in increased open and click-through rates, as well as better ad retargeting performance. Some highlights include: - Improved open rates by 14.5% - Improved Click-through rates by 21.4% - Went live in less than 6 months

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