Saturday 27 May 2017
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8 days ago

AAM 2017 Leveraging Insight with Analytics for Data Driven Decisions


Partial slide deck from AAM 2017 presentation. These slides include the introductions and my brief context-setting keynote presentation. Session Date Time: Monday May 8, 8:45-10 a.m. Session description: For many decades, museums managed disparate and siloed systems, obscuring connections between visitors and their experiences. This session explores innovative insights made possible when a museum uses data and analytics to uncover those connections and more, via onsite and digital channels. Behind buzzwords like big data and analytics sits a challenge to transform museums to be data driven, converging people, process and technology. Referencing case studies analyzing visitor behavior, the panel will discuss pathways to success for museums that thrive through deep engagement with increased visitation. From journey maps and persona research to digital confidence, best practices and privacy principles, this leadership panel delivers a global perspective.

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